{"id":1139,"date":"2020-09-08T00:31:04","date_gmt":"2020-09-07T21:31:04","guid":{"rendered":"http:\/\/benefit.pass.ps\/?p=1139"},"modified":"2022-07-19T12:27:34","modified_gmt":"2022-07-19T09:27:34","slug":"dissemination-and-piloting","status":"publish","type":"post","link":"https:\/\/benefit.edu.ps\/?p=1139","title":{"rendered":"Dissemination and Piloting"},"content":{"rendered":"

WP# 4: BENEFIT DISSEMINATION PLAN<\/strong><\/p>\n

Prepared by
\nPASS Team: Sameh R.F. Al-qubaj; Walid Khalilia<\/p>\n

2020 – 2023<\/p>\n

EXECUTIVE SUMMARY<\/p>\n

Dissemination plan is an action plan that describes the respective dissemination objectives and measures for achieving them. The deliverable at hand presents the methodology that the BENEFIT partners shall apply for dissemination and communication activities.
\nSpecifically it defines and prioritizes the key objectives of the project\u2019s dissemination, identifies in detail the target groups and sets the expected results.
\nMoreover, it identifies and prioritizes the dissemination tools and activities, the strengths and competences of the partners. It also elaborates the procedures of monitoring the dissemination impact as well as relevant indicators, and defines the timeline for the planned activities.
\nThe plan\u2019s objectives are based on the SMART approach (specific, measurable, achievable, result-focused and time-bound). The primary objective is to raise awareness and maximize visibility of the project among public authorities, agricultural consultants, farmers, as well as the wide public.
\nThe brand motto of the project was specified as “BENEFIT”, constituting an indispensable part of the visual identity under the project logo. Regarding the target groups the focus is given on how to engage target audiences and not only on how to pass on information and messages.
\nThe dissemination tools are described in detail in order to provide specific consultation to local partners and thus increase dissemination effectiveness. The project visual identity and slogan is determined as well as dissemination web tools, social media approach and different types of publications and press releases.
\nDissemination activities are presented analytically narrowed down to specific actions properly assigned to members of the consortium. In addition, the strengths of the project partners are highlighted regarding dissemination and communication activities. The allocation of responsibilities to project partners regarding the Dissemination- Communication Plan is based on the strengths identified in each case.
\nAn analytical overview of monitoring, reporting and evaluation methods that are crucial for the success of the plan is laid out. This analysis is followed by the establishment of dissemination indicators, relative targets and a timeframe for their achievement is set.
\nFinally, the conclusions of the Communication \u2013 Dissemination Plan are presented.
\nThis Plan will periodically be updated. Regular reports on the activities of the Network of Interest and other Dissemination Activities will serve to monitor progress and inform the revision of the Dissemination Strategy.<\/p>\n

1. Introduction<\/p>\n

This document includes a plan for the project communication, dissemination and collaboration strategy, which will be periodically refined. This is the initial version of this plan and it will be updated on a yearly basis.
\nThe document defines the initial plan for collaboration and a set of success indicators, which will be monitored and evaluated within the update cycle of this report. It identifies the main stakeholders and influencer groups and lays out the dissemination and communication plan for activities to reach out, communicate, and engage with stakeholders.
\nThis deliverable reports about the concept of the website and communication channels and a set of marketing collateral materials including social media.
\nBENEFIT project is designed to create innovative methods of farming using precision agriculture methods, which should change the traditional farming methodology through create new curriculum\u2019s and creating platform to serve the educational process.
\nThe project objectives are as follows:<\/p>\n

1.1 Main Objectives:<\/p>\n

Involving Palestinian High Education Institutes in Research Movement related to PA in Europe and encouraging both Palestinian researchers and academics interests related to concept, domains, tools and digital technology of the PA.
\n1.2 Specific Objectives of the Project:<\/p>\n

\u2022 To realize training of Palestinians teachers\/researchers in PA, open Educational Resources (OER) and related fields.
\n\u2022 Developing a joint, contemporary, open and flexible curriculum in precision agriculture.
\n\u2022 Designing, piloting, and evaluating pilot and initial courses, focusing on the PA.
\n\u2022 Creating an international research network about precision agriculture.<\/p>\n

2. Overview of Dissemination Package:
\nThe aim of WP4 is to ensure the highest visibility and communication of the project and its activities. It is important to disseminate the consortium partners as well as the funding program Erasmus+ under which this project is sponsored. It is also important to disseminate the project outcomes, products as well as the experience gained during the implementation of the project. Thus, the leader of this WP should first form a dissemination team and assign tasks to them in order to design and follow-up a dissemination strategy, which should include detailed actions including establishing and managing the needed dissemination infrastructure such as the web-based platform, portal, printings, and social media. Each partner in this project must send the information concerning its dissemination activities.
\nThe various channels and media uses in the project for dissemination and exploitation purposes will select and adapted according to the intended audience or target groups. Additionally, the consortium will disseminate the results, documents, joint research papers, media work and training materials of the project through the project website, consortium partners\u2019 websites, brochures, papers and through participating in relevant events at the national and regional levels.
\n3. Dissemination and Communication
\nThe purpose of the Dissemination, communication plan of the BENEFIT project is to outline the strategy, activities, and tools with which the BENEFIT project will communicate with a range of external stakeholders, as well as the timing of the various actions throughout the lifetime of the project.
\n3.1 Levels of communication activity
\nFive groups of activities underpin the approach to communication and dissemination activities, which linked to basic questions, which must answered in the course of the project. The questions are:
\n\u2022 Who are we trying to reach, and why? (Identification).
\n\u2022 What are the main messages to deliver? (Content).
\n\u2022 How will we get our messages across? Which tools should use for which audiences? (Methods)
\n\u2022 When should communication actions take place? (Timing)
\n\u2022 What was the impact of the communication activities? (Evaluation)
\nThe methodological approach to the communication activities considers three cumulative levels of activity (table 1), which incrementally increase both the proximity to the audience and the depth of information:<\/p>\n

Table 1 Levels of communication activity
\nCategory Purpose
\nINFORM Raise a basic level of awareness of the project\u2019s goals, team and activities, and convey a general understanding of the purpose and benefits of the action.
\nENLIGHTEN Answer in detail key questions about the project\u2019s activities, its methodologies, the timing of its milestone and its results.
\nENGAGE Involve the audience in the project\u2019s activities, and maintain awareness over the course of the project (and beyond). This could take the form of a simple subscription to the project\u2019s newsletter, interactive but asynchronous means such as questionnaires, or fully-fledged person-to-person interaction such as inviting participation in workshops, focus groups or other project events. From a commercial perspective, engagement entails the development of a customer-supplier relationship, and is usually termed customer retention.
\n3.2 Dissemination and Communication activities
\nDissemination and Communication activities are aimed mainly at Informing and enlightening the target audiences, whilst Marketing has the end goal of Engaging audiences.
\n3.3 Graphical Identity
\nA visual identity is very important; therefore, it has been created at the early stage of the project to secure a strong and unique brand.
\nThis includes the project logo, templates for presentations and documents, leaflet and brochures ect.
\n3.3.1 Project Logo
\nThe key visual identity item of the project is the project logo. The logo is part of the project communication and branding Figure 1.<\/p>\n

Figure 1: Project Logo
\n3.3.2 Project Templates
\nThree templates for presentations, deliverables and meeting minutes were created. As an example the first slide of the presentation template shown in Figure 2 and Figure 3. The Document\u2019s Template shown in Figures 2- 4.<\/p>\n

Figure 2 Arabic Presentation’s Template<\/p>\n

Figure 3 English Presentation’s Template<\/p>\n

Figure 4 Minutes Document Template
\n3.3.3 Leaflets and Brochure
\nA project leaflet summarizing the BENEFIT objectives, key facts and description of pilots will produced by end-2022.
\nTwo high-quality illustrated project brochures (flyers) will be produced and published through the project life cycle, first flyer will published before the end of Sept. 2020. The flyer will identify the BENEFIT Project. The second brochure will present the main goals of BENEFIT, its pilots and preliminary results. It will published before the end of 2021.
\nLeaflet and Brochures will develop in English \/ Arabic and upload on the project website for partners and the public to download. The first flyer of the project shown in Figure 5.<\/p>\n

Figure 5 First BENEFIT project Flyer<\/p>\n

3.3.4 Roll- up and Posters
\nDisplaying eye-catching posters in prominent public positions is a useful technique to get interest of many people. Several posters and Roll-up\u2019s will produced during the cycle of the project to accompany poster sessions or other occasions with the BENEFIT project and its progress and results.
\nTwo Roll-up\u2019s will published through the project. First, one to promote the BENEFIT project will published before the end of Sept. 2020 (Figure 6). Second, will be used in the Final Symposium.<\/p>\n

Figure 6 First Roll Up<\/p>\n

3.3.5 Newsletters
\nRegular newsletters at key points of project achievement provide already engaged stakeholders with an update of project activities, remind them of the benefits of BENEFIT project and encourage them to stay involved or participate in any new tasks that we need input to. Two editions of newsletter per year expected to publish (Figure 7).<\/p>\n

Figure 7. BENEFIT Newsletter
\n3.3.6 Publications
\nTo increase the publicity of the project it is necessary to present its results in the form of publications with international impact, in professional and scientific journals. Publications in professional journals will attract the attention of researchers, as well as companies that are interested in innovation and increasing their competitiveness.
\nOpen access publications will write to attract researchers and scientists. Peer-reviewed papers will published in conference proceedings, journals, impacted journals or in a particular community well accepted magazines.
\n3.3.7 Press Releases
\nTo reach the wider society through magazines and newspapers, press releases will issued by all partners at important milestones and events of the project. The press releases will published on the project website and will distributed to other communication channels including social network sites. Press releases will sent electronically directly to magazines, newspapers and news agencies.
\nThe press releases will focus on all levels of the technological level of the project and the actual results of pilot solutions.
\n3.4 Social Media Channels
\nBENEFIT will communicate the project results through the following social network sites:
\n3.4.1 Facebook
\nCreating a Facebook page for the project, which may contain photos of the workshops, short descriptions, related to the activities, short videos about the project (testimonies, interviews, etc.). https:\/\/www.facebook.com\/Benefit-Erasmus-102480681907878<\/p>\n

3.4.2 Instagram
\nCreating an Instagram account, which may contain photos and video along with a short descriptive text illustrating the purpose of the post. https:\/\/www.instagram.com\/benefit_erasmus\/
\n3.4.3 YouTube
\nCreating a YouTube Channel with video logs (podcasts) regarding the project activities, including videos summarizing the project. https:\/\/www.youtube.com\/channel\/UCxQ_jPoSQpwpQ9VA76T69Zw
\nTable 3 Visual Identity
\nID Name Estimated Implementation Period Progress
\nWP4.3 Visual identity, basic promo materials, Social Media JAN \u2013 SEPT 2020 LOGO DONE
\nVISUAL IDENTITY DONE
\nSOCIAL MEDIA DONE**
\nROLL UP AND FLYERS – DONE
\nTEMPLATES – DONE<\/p>\n

3.5 BENEFIT Website
\nBENEFIT website (Figure 8) is the central point for all advertisements, dissemination and online communication. The website will become operational in October 2020 at the following web address: http:\/\/www.benefit.edu.ps<\/p>\n

Figure 8 BENEFIT website
\nThe project website has a WordPress based content management system with the following structure:
\n\u2022 HOME
\n\u2022 ABOUT US
\no What is BENEFIT
\no Aims and Objectives
\no Target Groups
\no Partners
\no Staff
\n\u2022 ACTIVITIES
\n\u2022 WORKING PACKAGES
\n\uf0fc Preparation and training
\n\uf0fc Design & Development of the courses
\n\uf0fc Quality Assurance
\n\uf0fc Dissemination and Piloting
\n\uf0fc Management
\n\u2022 MEDIA
\n\uf0fc News
\n\uf0fc Publications
\n\uf0fc Galleries
\n\uf0fc Videos
\n\uf0fc Announcements
\n\u2022 CONTACT US<\/p>\n

Table 4 website & L.M.S
\nID Name Estimated Implementation Period Progress
\nWP4.2 Website and repository JAN 2020 \u2013 SEPT 2020 WEB DESIGN \u2013 DONE
\nHOSTING AND DOMAIN \u2013 DONE.
\nLMS PLATFORM \u2013 ON PROGRESS.<\/p>\n

4. Target Audiences and Objectives
\nThe answers of the question \u201cwho are we trying to reach and why?\u201d The targets can be grouped into four categories (The primary target audiences for the BENEFIT services are small farmers, farmer\u2019s cooperatives, and agricultural consultants. In addition, research and academic communities, local and regional public authorities as well as the public and the media are relevant targets for the communication effort).
\nEach of these audiences is associated with specific communications, marketing or dissemination objectives, which are summarised in the table below.
\nFollowing the levels of activity described in the Section (3.1), table (1), the right-most columns indicate whether the audience should be informed (INF), enlightened (ENL) or engaged (ENG).<\/p>\n

Table 5 Audiences and primary objectives
\nAudience Objectives Activity
\nFarmers (primarily smallholders) \u2022 Convince of the direct economic benefits of the service.
\n\u2022 Generate direct customer leads. ENG
\nAgricultural Consultants \u2022 Connect with the needs of users ENG
\nPolicy-makers \/National, Regional and Local Authorities \u2022 Gain visibility at institutional level.
\n\u2022 Convince of value for national extension services.
\n\u2022 Obtain support for relevant policies and measures. ENL
\nResearch and academia \u2022 Inform of scientific progress and innovation developed during the project ENL
\nGeneral Media \u2022 Generate interest in communicating the socio-economic and environmental benefits of the project INF
\nPublic \u2022 Promote socio-economic and environmental benefits and more broadly the beneficial outputs of EU-funded initiatives. INF<\/p>\n

5. Tools and Activities
\nThe following table summarize the activities with audiences and purposes.
\nTable 6 Communication tools and audiences
\nCommunication Tool Target Purpose Activity
\nFarmers and Associations Agronomists Policy\/LRA Research Media Public
\nWebsite x x x x x x Raising awareness of the project’s goals, activities and results and promoting the BENEFIT platform to the main target audience: farmers, farmers\u2019 associations and agricultural consultants ENG
\nNewsletter x x x x x A regular electronic newsletter will used for announcing project-related events, communicating project news, maintaining the interest and awareness of subscribers as the project progresses. ENG
\nBrochure x x x Providing a detailed overview of the benefits and advantages of the BENEFIT service with a view to creating brand awareness and attracting new customers. ENL
\nLeaflet x x x x Attracting the attention of target audiences with a small number of key messages, triggering brand awareness and encouraging visitors to the website INF
\nSocial Media x x x x Creating dialogue with vocal target groups, establish a community of “followers”, announce events, post news, and draw additional visitors to the website ENG
\nPress Kit x x Facilitating the publication in the media of articles or stories about the BENEFIT project ENG
\nEvent information package x x Targeted collection of materials aimed at collecting the key material required for maximising the impact of face-to-face interaction ENG<\/p>\n

6. Calendar of Dissemination activities<\/p>\n

What to do? When? Partner in charge
\nLaunch Website (English version) SEPT 2020 Al-Istiqlal University
\nElaboration of the project brochure SEPT 2020 Al-Istiqlal University
\nTranslation of Website and brochure contents 1\/11\/2020 Al-Istiqlal University with All Partners
\nUpdate social networks (each partner twice a month) During the whole project lifetime Hiring a webmaster\/social media expert by Al-Istiqlal University
\nDissemination Activities at national and European level : participation in Workshops and Conferences During the all project lifetime All Partners
\nScientific Papers During 2021-2023 All partners
\nSubmission of the Reports on Dissemination based on the provided template to collect the activities 1\/10\/2020 All Partners<\/p>\n

7. Template to collect the dissemination activities<\/p>\n

BENEFIT
\nBoosting Innovation in Education And Research of Precision Agriculture in Palestine
\nNumber of Activity
\nDate of the Activity
\nPartner that implemented the Dissemination Activity
\nBrief description of the Dissemination Activity
\nCity, Region, Country
\nTarget groups
\nNumber of People Reached
\nProducts\/Results Disseminated
\nFigure 8 Collect Dissemination Activities Fourm<\/p>\n

8. Awareness campaign
\n\u25cf Relaying on social media to promote awareness using videos and photos.
\n\u25cf Using printable materials (Flyers, Banners, and Roll-Ups).
\n\u25cf Organizing frequent webinars or live-stream podcasts using the dedicated social media platform (Instagram TV channel, YouTube, Facebook Live).
\n9. Research & Conferences
\n\u25cf Initiate research incubator to promote research in the subject-matter field.
\n\u25cf Organizing the final symposium at the end of the project implementation.
\n3. Dissemination: activities description
\nDuration 1\/2020 to 12\/2020
\nActivities: \u25cf Developing the dissemination Plan.
\n\u25cf Designing the logo of the project.
\n\u25cf Creating word document.
\n\u25cf Designing project\u2019s website.
\n\u25cf Submitting the project\u2019s website to online search engines.
\n\u25cf Establishing an online forum for professionals on the project platform, for the exchange of information on the matter.
\n\u25cf Creating and distributing project\u2019s brochures.
\n\u25cf Hiring webmaster\/social media expert.
\nDuration 1\/2021- 12\/2021
\n\u25cf Developing synergies with other EU projects, organisations, information networks and stakeholders
\n\u25cf Creating and distributing project\u2019s brochures.
\n\u25cf Establishing an online forum for professionals on the project platform, for the exchange of information on the matter.<\/p>\n

Activities:
\nDuration 1\/2022- 11\/2022
\n\u25cf Developing synergies with other EU projects, organisations, information networks and stakeholders
\n\u25cf Publishing the results in professional publications, web portals and information sites.
\n\u25cf Creating and distributing project\u2019s brochures.
\n\u25cf International conference
\n\u25cf Participation in conferences and seminars dedicated to the subject.
\n\u25cf Establishing an online forum for professionals on the project platform, for the exchange of information on the matter.
\nActivities:<\/p>\n

4. Final notes to remember
\n\u25cf Keep proofs of all dissemination activities (attendance sheets, pictures, copies of articles, press releases, etc).
\n\u25cf Always refer to the project title, agreement number, and the financing received from the European Commission (LLP) when disseminating the project.
\n\u25cf Include information about the project in each partner website.
\n\u25cf Have all your public events communicated to Webmaster so that they are advertised on the BENEFIT web-site
\n\u25cf The feedback collected from the dissemination activities will be included in the evaluation reports.
\n\u25cf All educational materials \/ products intellectual outputs will be available and free of charge under open licenses and will uploaded on the European Commission dissemination platform: http:\/\/ec.europa.eu\/programmes\/erasmus-plus\/projects\/ – direct link till the data of submitting the final report.
\n\u25cf The Commission logo may appear on the publication\u2019s cover page as a \u201csign-off\u201d with the words \u201cWith the support of the\u201d or \u201cSupported by the\u201d + Commission logo.
\n\u25cf A disclaimer shall added to the inner pages of the dissemination materials: \u201cThe European Commission support for the production of this publication does not constitute endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.\u201d<\/p>\n

Appendix
\nFirst Year Plan<\/p>\n

ID Name Estimated Implementation Period Estimated Workload effort Partner in charge Progress
\nWP4.1 Dissemination plan JAN \u2013 APR 2020 14 days PASS done
\nWP4.2 Website and repository<\/p>\n

MOOC JUNE 2020 \u2013 SEPT 2020<\/p>\n

Oct 2021 36 days website<\/p>\n

30 days LMS setup \/ GUI \/Accounts All partners
\nweb design \u2013 done
\nhosting and domain – done
\nlms platform \u2013 done.
\nWP4.3 Visual identity, basic promo materials, Social Media JAN \u2013 SEPT 2020 20 days PASS logo done
\nvisual identity done
\nsocial media done
\nroll up and flyers – done
\ntemplates – done
\nWP4.4 Dissemination events, activities, articles, JAN 2020 \u2013 JAN 2021 Depending on the local events and activities for each partner which need to communicate them in advance to be disseminated throughout project website and social media platforms. All partners
\nresearch related to project
\narticles
\npress release local media
\npress release website
\npress release social media<\/p>\n

Second Year Plan<\/p>\n

ID Name Estimated Implementation Period Estimated workload effort Partner in charge Progress
\nWP4.4 Dissemination activities, articles, JAN 2021 \u2013 FEB 2021 30 days All partners
\nOnline Project NEWSLETTER #1
\nWP4.5 On-site awareness campaign with farmers AUG 2021 \u2013 DEC 2021 3 days x 6 months
\nOne day for filming & 2 for editing All partners
\n*need to be think in advance in wp4.4 to define the scope, the tools, and the dissemination of results.
\nWP4.6 To establish and launch MOOC educational platform \u201cBENEFIT\u201d JAN 2021 \u2013 Nov 2021 25 days for each partner to nominate there Team to prepare the MOOC
\nAll partners
\nNeed to Know the target groups interests
\nWP4.7 BENEFIT Community of Practice AUG 2021 \u2013 DEC 2021 7 days x 6 months All partners
\nAnimating forums inside the project website & Social Media
\nWP4.4 Dissemination events, activities, articles, AUG 2021 \u2013 OCT 2021 30 days. All partners
\nOnline Project NEWSLETTER #2
\nWP4.8 BENEFIT Incubator & Research Centres AUG 2021 \u2013 DEC 2021 7 days x 6 months All partners<\/p>\n

Third Year Plan
\nID Name Estimated Implementation Period Estimated workload effort Partner in charge Progress
\nWP4.5 Create a more targeted
\nawareness regarding produced
\nresults so far and project\u2019s end
\ngoals, with relevant target
\ngroups. JAN 2022 \u2013 AUG 2022 3 days x 6 months
\nOne day for filming & 2 for editing All partners Adapt promotional materials;
\ninform key stakeholders about
\nproject results so far; initiate
\ncollaborations, start
\ndisseminating results at various
\nrelevant events
\nWP4.6 To launch MOOC educational platform \u201cBENEFIT\u201d DEC 2021 \u2013 AUG 2022 30 days for launching and managing the MOOC (2nd edition) Al -Istiqlal Lunch up Moodle \/ All partners
\nourse content development
\nWP4.4 Dissemination events, activities, articles, APR 2022 \u2013 MAY 2022 30 days. All partners Online Project NEWSLETTER #3
\nWP4.6 BENEFIT Community of Practice JAN 2022 \u2013 DEC 2022 7 days x 6 months All partners Animating forums inside the lms and in the project website & Social Media
\nWP4.8 Piloting AUG 2022 \u2013 DEC 2022 30 days to establish piloting plan with all partners
\n30 days to conduct the piloting
\nWP4.3 Visual identity, materials, OCT 2022- NOV 2022 10 days All partners Establish final Newsletter, Flayer and Roll UP for the Project
\nWP4.9 Final Conference JUL \u2013 NOV 2022 QOU<\/p>\n","protected":false},"excerpt":{"rendered":"

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